Challenge
A regional sales team representing The North Face needed a distinctive identity that aligned with the brand’s strict corporate guidelines while allowing for an independent, recognizable presence.
Goal
Develop a unique yet compliant brand identity that captured the team’s expertise and passion while reinforcing their credibility within the competitive outdoor retail space.
Solution
Created a custom identity featuring mountaineering-inspired design elements, seamlessly integrating with The North Face’s visual ecosystem. This design became a core part of their sales and branding toolkit, strengthening their industry presence while maintaining brand cohesion.
