Challenge
A successful Chattanooga-based artisan lacked a cohesive brand identity that reflected the depth and craftsmanship of her work. With a growing presence in maker markets, she needed a refined, recognizable identity to elevate her brand and expand her audience.
Goal
Develop a unique visual identity that captured the designer’s free-spirited, handcrafted aesthetic while creating a compelling, consistent brand presence across digital and print platforms.
Solution
Built a layered, textured brand identity inspired by vintage photography, natural elements, and intricate textile patterns. The resulting cohesive brand storytelling elevated her presence in local markets, strengthened her digital reach, and deepened customer engagement.
