Challenge
J+J Flooring Group needed a visually disruptive campaign to introduce Night at the Circus, a vibrant new corporate flooring product, into a traditionally conservative industry.
Goal
Develop a high-impact campaign that redefined corporate flooring marketing, setting Night at the Circus apart from competitors and reinforcing J+J’s reputation for innovation.
Solution
Conceptualized and executed a surreal campaign merging corporate office spaces with theatrical circus elements. Through a combination of 3D design, live-action photography, and digital enhancements, the campaign captivated industry audiences, positioning J+J Flooring as a leader in creative commercial design solutions.
