Client
Timeline
Services
Website
Business Aquired by AZZ Enclosures
Challenge
As a fast-growing industrial manufacturer, Lectrus needed a full-scale brand overhaul to transition from a regional player to a national leader, appealing to larger contracts and investment opportunities.
Goal
Develop a bold, corporate identity and market positioning strategy that reflected Lectrus’s scale, expertise, and industrial dominance while increasing visibility and credibility.
Solution
Designed and implemented a comprehensive rebrand, modernizing the company’s image and strengthening its market presence. The repositioning was instrumental in attracting new business opportunities and ultimately contributed to Lectrus’s acquisition by AZZ Enclosure Systems.
