Challenge
Chattanooga Outdoor Festival had a strong inaugural year but lacked the refined visual identity necessary to scale attendance from 3,000 to 6,000. With a DIY approach in its first year, the event organizers needed a fully realized brand experience to match the caliber of their event and attract both attendees and sponsors.
Goal
Establish a cohesive and immersive brand presence across digital and physical touchpoints, including web, social media, print materials, and environmental signage, to elevate the festival’s status and drive engagement.
Solution
Developed a mood-driven, folk-inspired visual identity that seamlessly extended across all brand assets. By creating a polished, engaging aesthetic and a strategic marketing rollout, the festival solidified its position as a premier outdoor event, significantly expanding reach, attendance, and sponsor interest.
