Client
Timeline
Services
Website
Concept Project
Challenge
In a saturated beverage market, Cactus Creek Hop Seltzer needed to differentiate itself as a health-forward alternative while maintaining a bold, trend-driven appeal. This brand was concepted with a striking identity to stand out in retail spaces and attract its target demographic.
Goal
Design a fully realized brand identity with distinctive packaging, original illustrations, and compelling messaging that fused rustic charm with a modern wellness ethos.
Solution
Created a brand system incorporating hand-drawn elements, bespoke typography, and a rich narrative-driven approach. The result was a compelling, shelf-dominating identity that positioned Cactus Creek as a fresh, desirable brand in the craft beverage industry.
