Challenge
blueseventy (now blue70) needed a high-impact brand mark and wetsuit design for the launch of their Torpedo suit. The product had to align with the brand’s reputation for high-performance swimwear while capturing the innovation behind the new design.
Goal
Develop a distinctive, performance-driven brand identity that conveyed speed, agility, and elite engineering while maintaining consistency across international advertising campaigns.
Solution
Designed a sleek, high-performance visual identity for the wetsuit, seamlessly integrating branding across product design and global advertising campaigns. Strategic collaboration ensured efficient execution across multiple markets, reinforcing blueseventy’s leadership in open-water swimming.
